That has been Quiksilver's motto since the beginning. In , the brand celebrated its 50th birthday by doubling down on the next 50 years of adventure. After recycling over million plastic bottles and turning them into products, Quiksilver received a Champions of Sustainability award from Repreve. The brand uses the award as inspiration to keep doing better. After years of research and development, Quiksilver released the AirLift — a vest that utilizes carbon-dioxide cartridges to help bring the wearer to the surface in big wave hold-downs.
The AirLift quickly became a staple at the world's premiere big waves events. Rio Waida won the Quiksilver Young Guns Surf event against the best 18 and under surfers in the world. Rio was the first Indonesian ever to take top honors, which showed to the international scale of modern surfing.
It quickly went viral and became one of the most played skiing videos on YouTube with over 5 million views. Travis Rice broke the mold of snowboarding movies and released The Art of Flight. The film captured the attention of the mainstream and earned the reputation of being a gamechanger.
Quiksilver Winter Sports Division launched snowboarding apparel and hard goods designed for high-performance enthusiasts. Quiksilver launched The Crossing, a seven-year expedition that circum-navigated the globe to find surf, engage with local cultures and conduct scientific research on the health of coral reefs. It traveled to over 56 countries and discovered more than new waves.
Quiksilver Mountainwear was born when dead inventory from boardshort fabric was sewn together to create jackets for a few of the employees. After seeing how much interest this created on the mountain, the idea expanded and became a full offering of boards, boots, bindings, accessories and outerwear.
Quiksilver Waterman New Arrivals A premium line of highly functional essentials with a classic outdoors aesthetic. Snow Jackets Shop Now. Snow Pants Shop Now. Winter Jackets Shop Now. Wetsuit Tops Shop Now. Surf Booties Shop Now. Men Shop Now. Women Shop Now. Kids Shop Now. Your Surf Lifestyle Starts Here From sea to shining sea, and all the mountains in between, Quiksilver clothes, shoes and accessories will keep you fully covered and prepared to take on any adventure.
Find your local shop. Follow us. Americas Brasil Canada United States. Africa South Africa. Change your country. Need Help? Need more help? Visit our FAQ. The growing spectrum of Quiksilver products appeared in roughly 2, stores nationwide during the late s, including in the original three surf shops that purchased the company's first line of boardshorts in By this point, when sales to department stores accounted for nearly 50 percent of total sales, some industry observers predicted that the company would become too big and low-price retailers would begin selling their merchandise, a development that would erode profitability and potentially tarnish the appeal of the Quiksilver name to the hard-core surfing set.
Aware of the problem, Warner confided to a California Business reporter in , "We have no illusions that our growth as Quiksilver in our existing businesses is limited somewhat down the road, but we want to continue growing and will do so by acquisition, start-up, or licensing. As the company entered the s, it continued to record robust sales gains. Two trends emerged during the early s, both of which negatively affected Quiksilver. First, a nationwide economic recession developed, sending many retailers reeling, particularly the large department stores that accounted for the bulk of Quiksilver's business.
To combat the recession, department stores reduced the amount of square footage devoted to selling young men's apparel among other things, which caused Quiksilver's sales to dip. Exacerbating this development was the growing popularity of the "grunge" look during the early s, a fashion style that embraced muted, earthy hues rather than the flashy, colorful styles that had predicated Quiksilver's popularity during the s.
As a result, Quiksilver's neon boardshorts were no longer the rage of the day, and the company began to suffer. To beat back the effects of the recession and changing fashion tastes, Quiksilver diversified its apparel lines and re-focused its efforts toward selling to specialty stores.
In , the company acquired Na Pali, S. By the mids, Quiksilver was collecting more than 30 percent of its total annual revenues from its European operation, a definite contribution to the company's resurgence by the middle part of the decade.
Help came from elsewhere as well, including the company's foray into producing snowboard clothing and its entrance into the market for women's sportswear. Women's sportswear became a key facet of Quiksilver's business following the company's November acquisition of The Raisin Company, Inc. Aided by the addition of a strong European business, a return to the specialty and surf shops, and the expansion of its apparel lines, Quiksilver survived the recession and stood firmly positioned as a market leader by the mids.
During the mids, Quiksilver derived roughly 40 percent of total revenues from surf shops and nearly 45 percent from specialty shops. After building its department store business significantly during the latter half of the s, the company had largely abandoned these retailers by the mids, deriving less than 15 percent of total sales from department stores. This shift back to the company's roots was perceived as a positive step by a number of industry analysts, as was the company's encouraging financial growth.
As the company prepared for the late s in the wake of this robust growth, expectations were high, fueling confidence that years ahead would strengthen Quiksilver's market position as a dominant force. James Press, As consumers, we often take for granted all the hard work that goes into building a great company. We see them around but we don't know what goes on behind the scenes. Finally, we can read about how these great companies came about with Company Histories.
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