The operations were incorporated as Glidden's Holland Mills, Inc. The versatile soybean business complemented both the paint and foods operations: soybean oil was used in the production of paint and linoleum as well as in margarine. Furthermore, Glidden was one of only two American companies licensed to use a German process for producing lecithin, a soybean oil byproduct used by paint and rubber as well as candy and margarine makers.
Soybean flour and proteins were used in the production of plastics, paper coatings and sizings, and synthetic resins. By the mids, Glidden had developed a full line of soy-protein and water-based paints. In Glidden was able to reorganize Holland Mills as a division, but just one year later, the plant was destroyed by fire.
During that decade, Glidden expanded the operations of its three divisions through the acquisition of the Yadkin Valley Ilmenite Co. The soybean business was eventually rebuilt through the acquisition of Standard Cereal Co. Its spreads were sold under the Durkee, Troco, and Dinner Bell tradenames. Margarine sales made up a substantial portion of the Durkee division's total revenue.
In Glidden revolutionized the consumer paint industry with the introduction of its first water-borne latex paint, Spred Satin. The invention of latex paint reduced the use of petroleum-based solvent in paints by about 90 percent, and Spred Satin would remain a leading brand for over 40 years.
After a year of limited distribution, Spred Satin was introduced nationally with ads in the September issue of Life magazine.
Consumers bought , gallons of the product in , and within three years that figure had skyrocketed to 3. The company shored up its retail distribution network in the s with the purchase of several sales outlets and paint plants.
In , the company acquired general sales agent E. Colledge G. The General Paint acquisition included plants at Tulsa, Portland, and 21 retail branches. Glidden organized a new subsidiary, Glidden International C. By the mids, the international group encompassed operations in over 25 countries around the world. In , Glidden sold its soybean processing and grain merchandising operations to Central Soya Co. By the end of the decade, paint accounted for 46 percent of Glidden's sales, while the Durkee and chemicals operations contributed 40 percent and 14 percent, respectively.
The early s saw expansion of Glidden's chemical division with the acquisition of three powdered metals businesses, a fiber glass manufacturer, and a chemicals company. The Durkee foods group also grew dramatically in the s, with the acquisition of seven foods companies. A flurry of additions in brought Dailey Pickle Co. Reeves Co. Polarized Meat Co. Moosic, Pennsylvania , a frozen meats company. SCM had broached the subject with Glidden in the past, but was forced into the role of "white knight" by Greatamerica's 40 percent tender offer.
And although Glidden's food division was hard to rationalize with SCM's office machine and typewriter business, the two companies hoped that Glidden's paper coatings research and its many manufacturing facilities would complement SCM's office copier business.
A number of foreign production operations and strategic planning moves the company toward a global focus. At the same time, the historic plate process for making flat glass is becoming obsolete with the adoption of the much more efficient float process.
A result of its diversification, growth and increasingly global presence, the company changed its name to PPG Industries in PPG is the first major corporation to develop a flat-plate solar collector.
PPG expands its groovy color palette by introducing the DesignaColor System for custom-tinting consumer paints. Its durability makes it ideal for passports, photo IDs, maps, menus and much more. In , PPG begins a flurry of acquisitions that expand the company's offering of automotive, industrial, aerospace and packaging coatings around the world. Becoming ever-more global, PPG opens a new development laboratory in Japan for automotive coatings.
In , PPG proves its "can-do" attitude by developing more efficient solvent-based coatings for easy-opening lids on beverage cans. We have product data, how-tos, color information — and more — to help you get your project finished quickly.
From the first coat of primer to the final topcoat, our extensive product line includes quality solutions for any project need. PPG offers expertise in everything from selecting the right color to helping your painting project turn out right.
PPG offers over years of providing solutions across all painting industry segments. Get technical data sheets and safety data sheets for our PPG family of products. View our complete PPG product portfolio to quickly and easily access product codes, browse conformance standards and see recommended uses. Whether your project is indoors or outside, you will find the right ones for the job.
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