Posted on 31 January , Share Bookmark. Join our Whatsapp group. Tags : Others. Stay updated with latest News! Articles Forum Jobs Events. News Experts Feed Top Members. Scorecard Poll Share Files Bookmarks. Member Strength 7,93, and growing.. Get latest updates Submit. Our Network Sites. It is fitted in the television of few thousands of audience as it is too costly depending upon factors like location, class and demographics.
These are considered as samples to study whole population. The people meter records the timing and advertising across all the samples.
Media companies like Nielsen measure total viewership for television show or advertisement, while Arbitron does the same for radio. A monthly report can give the viewership status of the advertisement.
The device is connected to Televisions in a few thousand households spread across different geographical and demographic regions. The data for a 7-day period or day period is collected and analyzed from all these households which then gives the viewership status of the channels and the programmes.
It enables broadcasting companies to charge higher values from advertisers when there are shows with higher ratings. Measuring of TRP includes measuring viewership of selected households out of the total households. Content providers, in order to earn high TRP ratings, modify the content just to make it more appealing without contributing towards any innovation or relevance.
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